Dubai Project Profile · 77 Shades of Green Real Estate Development

77 Shades — Key Facts & Market Context

77 Shades by 77 Shades of Green Real Estate Development, Dubai,Business Bay,77 Shades, Dubai. Community-level DLD figures for Business Bay are provided for context.

Data through August 2026 · project record + DLD registry

Project facts

AttributeValue
Developer77 Shades of Green Real Estate Development
CommunityDubai,Business Bay,77 Shades
Type
StatusBooking Started
HandoverQ3 2027
Price fromAED 1,700,000
Payment plan20% down payment
Service charge
DLD registration fee4% of purchase price

Source: projects-master-scraped.json (live scrape); record updated 2026-08-24T22:36:33Z. Prices are developer list prices at record date and change with releases.

Community context: Business Bay

MetricValue
Median AED/sqm 2026 (community)AED 23,601
Registered sales 2026 (community)3,856
Gross yield range (bedroom-matched)4.9% – 6.0%
Historical resale: median ann. return0.9% (p10 -7.1% / p90 15.7%)
Resales sold at a loss42.4% of 4,115 pairs

Source: Dubai Land Department transaction records (1.66M parsed sales; 5.6M rental contracts), AXD in-house database, data through 2026-07-29. Community-level figures — not specific to this project.

Full community dataset — prices by year, yields and resale bands: Business Bay: prices, yields & resale data.

Analyst note

77 Shades is a development by 77 Shades of Green Real Estate Development located in Dubai, Business Bay, within the 77 Shades community. The project status is currently "Booking Started," indicating an off-plan purchase which carries completion and market risk. Scheduled handover is set for Q3 2027. Pricing begins at AED 1,700,000, requiring a 20% down payment as part of the payment plan. Buyers should note that the DLD registration fee is 4% of the purchase price; service charges are not published. This information provides an overview of the key financial and logistical parameters for prospective investors considering this development.

Frequently asked questions

Who is the developer of 77 Shades?
77 Shades of Green Real Estate Development is the developer of record for 77 Shades in Dubai,Business Bay,77 Shades, Dubai, per projects-master-scraped.json (live scrape), record updated 2026-08-24T22:36:33Z. Developer track record — delivery history, handover timing and post-handover quality — is a separate check we run against Dubai Land Department project registrations before any client commitment, and is not covered by this fact sheet.
What is the starting price of 77 Shades?
AED 1,700,000 is the recorded starting price for 77 Shades, per projects-master-scraped.json (live scrape), record updated 2026-08-24T22:36:33Z. This is the developer list price at record date, not a transaction price: released inventory and pricing change with each sales phase, so currently available units can start higher or lower than the recorded figure.
What payment plan does 77 Shades offer?
20% down payment is the recorded payment plan for 77 Shades, per projects-master-scraped.json (live scrape), record updated 2026-08-24T22:36:33Z. Developer payment plans are marketing terms, not registry data: instalment splits can change between sales phases, and any post-handover component should be verified in the sale-and-purchase agreement before reservation.
What fees apply when buying 77 Shades?
4% of the purchase price is the Dubai Land Department registration fee — the main statutory transaction cost when buying 77 Shades. Standard admin (trustee/Oqood) charges apply on top and, where applicable, agency fees. Annual service charges are billed separately per square foot once the unit is handed over.

Sources. Project facts: projects-master-scraped.json (live scrape), record updated 2026-08-24T22:36:33Z. Community metrics: Dubai Land Department transaction records (1.66M parsed sales; 5.6M rental contracts), AXD in-house database. Developer ROI estimates, where shown, are estimates (⚠EST) — not verified transaction outcomes. Page generated 2026-08-27.

Ali Daioub — Dubai real estate advisor, AXD Immobilien

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This page is informational market research, not investment advice. Historical transaction data does not predict future performance. All figures are medians of registered transactions and can differ from asking prices.

Published by AXD Immobilien Dubai — Dubai real estate advisory for German-speaking investors, over 30 years of family history in Dubai real estate. Generated 2026-08-27.